Tapper's Jewelry opens standalone store in Novi features Rolex, Shinola watches

NOVI — Having a brand-new jewelry store along Interstate 275 makes for the perfect way to reach a new customer base.

That's the feeling of Mark Tapper, one of the owners of Tappers Jewelry, about his family's newest store at 20800 Haggerty in Novi.

"I couldn't be happier with how it turned out," he said. "Our team just did a fantastic job. I don't think we've really missed any details."

The 10,000-square-foot shop, which the family claims is now the largest jewelry store in Michigan, has been under construction for months at the northeast corner of Eight Mile and Haggerty. It stands where Big Boy formerly was until the restaurant closed in 2020.

The standalone store, first proposed in the summer of 2021, replaces the shop formerly located in the Twelve Oaks Mall. Having a shop more east and south was a decision they made to expand to a newer market, said Tapper. Reaching customers in places in Plymouth and Canton Township, as well as being along a major expressway, was one of the goals of the new store.

"I was really attracted to the Haggerty corridor between Six and Eight Mile. We've loved being in Novi before, and obviously being close to the border of Novi/Northville/Livonia we just thought it would open things up," Tapper said. "During COVID, we were looking for an opportunity. Some of our brands wanted to exit the regional mall and for us, the property became available and we just thought we'd take advantage of it."

Inside, customers can find all sorts of brands, including a new Rolex shop dedicated to the high-end watchmaker. Returning also for watches is Omega, which Tapper's had not carried for some time. Other watch brands found at the Novi store include Shinola, Breitling and TAG Heuer among others. The store also has a pre-owned watch section as well.

"This definitely is a watch destination," said Katrina Barbey, president of the company. "(Other stores) have a good assortment of watches, but this probably has one of the largest of the three locations."

Jewelry options include David Yurman, Lagos and more. The shop also has an upstairs diamond loft, which provides plenty of options especially for bridal and diamonds.

In addition to the Novi location, Tapper's has stores in West Bloomfield Township and well as in the Somerset Collection in Troy. The company also has a small shop in downtown Birmingham.

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The Novi store is open from 10:30 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday.

Despite the grandiose appearance on the outside, Tapper insists they are a store for everyone, regardless of budget. While they do sell high-end watches such as Rolex, Tapper said he has Casio watches that begin at $89.

Having that accessibility, he said, is how Tapper's came to be and will remain going forward.

"The origin of our business is we have price points from $25 to over $250,000," Tapper said. "We have something for everyone."

Contact reporter David Veselenak at [email protected] or 734-678-6728. Follow him on Twitter @davidveselenak.

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